The Sumo team used data to reiterate some of the content trends we've been seeing over the past couple years.

Successful companies are posting more content, posting more frequently, creating high-quality, long content (which attracts more backlinks), and are meticulously focused on keywords...never clickbait.

For any marketer trying to figure out how to get to the top of Google, your ticket to the top is the answer box. Here's how to target and win answer boxes.

Don't leave any money on the table! You can win back lost sales with the proper abandoned cart email series. Get the data backed insights and expert tips you need from Demac Media and Klaviyo.

The buzz words are all around us … Cross-platform touchpoints. Multi-device optimization. Experiential ecommerce. Every brand wants to capture its market in totality, to reach customers new and old through mediums familiar and not. And yet, defining and optimizing a multi-channel strategy is no easy task. 

Shopify walks through how to get rolling and why capturing the customer's email address is the key to firing up the multi-channel engine.

If you want to build a successful company, you'll need to have a moat. Here's what a moat is and how to build one around your business.

Do you know your customer lifetime value? Purchase Frequency? Number of customers on file? These customer metrics are key to ecommerce success.

Improve your social media marketing this year with a slew of new tools. Create content to promote your brand, engage with customers, and track your success. There are tools to create infographics, stories, contests, and video and audio elements. 

To help you make the most out of YouTube, here is a list of the lesser-known YouTube features, hacks, and tips you should know about.

Keyword phrases are the fuel that drives many online marketing efforts, including search engine optimization, paid search advertising, and even content ideas. If marketers do a better job in selecting keyword phrases, they may do a better job promoting their products and content.

Check your email performance metrics against these benchmarks to see where there is opportunity to improve.