Your value proposition is what makes your website visitors keep reading from above the fold to below the fold. In 50 characters or less it should attribute value to your product and / or service, and in the first few seconds after arriving. The secret to creating the very best value proposition for your home [...]Read More
This ecommerce conversion rate optimization guide from Plytix will lead you through product description optimization tips, pricing tactics, effective email marketing strategies, and more so you can increase your ecommerce conversion rate.
In the fourth part of the One-Hour Guide to SEO, Rand offers up an on-page SEO checklist to start you off on your way towards perfectly optimized and keyword-targeted pages.
We recently made two changes to our emails resulting in an increase of 123.74 percent for our open rate. Read this article to learn how we did it (and how you can, too).
