Week after week we continue to highlight articles on improving your email channel.  Email has been experiencing quite the renaissance over the past few years.  Email continues to be the one of the best channels for communicating directly to your customers in a medium that you can fully control.

The Sumo team is excellent at surfacing real-world examples in all of their articles. This is no exception.

"...Recently, a colleague was telling me about a “successful” experiment they were excited about. They hypothesized that the best time to encourage users to upgrade from a free trial was while they were using a certain common feature. To test this they put a big button on that page and saw a measurable .."

Discover the common causes of ad fatigue on Facebook and how to solve audience overlap.

"Custom Audiences are no longer as simple as targeting your email list. There are now nearly limitless options. Here is a list of 55 to get you started..."

People like to win things. Free things. And they'll tag, like, and comment every single one of their friends just to make sure they have a better chance at winning those free things. 

That's what makes Instagram contests so viral and thus, effective.  Kim lays out the different types of Instagram contests and what you should keep in mind when setting one up (via Infographic!) 

Ryan Deiss shares the 3 steps to actually getting your ideas done—effectively and efficiently—so you can achieve business growth.

Are you unhappy with your mobile conversion rate? This guide will help you nail your mobile conversion strategy to boost sales.

Follow our 5 step process for building your content marketing strategy using ELEVATE. Easy to follow, over to you to implement!

If you’re serious about conversion rate optimization this year, you’ll need to add coupon marketing campaigns to your strategy. Here's how.

Are you looking for good things to post on Instagram? Maybe you've overlooked these ideas that you just might see everyday.