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Jan 24 2018

Growth.email #57 Lifecycle Marketing, Paid Content Distribution and More

This week's 10 best growth marketing articles
Sorry for the delays but we are back and will have some exciting news to share shortly! It's time for another issue, packed with growth marketing tactics that you can implement today. Enjoy the issue! 
Great overview from the folks at Bluecore on lifecycle marketing. Maximizing customer lifetime value is essential to profitable growth.
Excellent comprehensive guide from Life With Data on conducting cohort analysis in GA. Cohort analysis is a great way to see the impact of your changes over time.
"How many content distribution networks are you on? Is it enough? Too much? Focusing on the wrong ones? ... you aren’t alone."  - Well said Orbit Media Studios
Great comprehensive guide from the team at AdEspresso on new strategies to pursue on Facebook ads in 2018. 
Neil Patel does it again - interesting read with great examples on how to convert impulse shoppers.
Do you know your customer lifetime value? Purchase Frequency? Number of customers on file? These customer metrics are key to ecommerce success.
Another solid guide from the folks at Shopify. Covers a number of advanced topics in optimizing site search to help your visitors find the perfect product
Covers a number of ways to gather customer feedback to improve UX and a framework to make it actionable.
A quick read from the folks at Salesforce Commerce Cloud (f.k.a. Demandware) 
"Great marketing is successful because it treats users as individuals. Great email marketing strategies succeed for the same reason." - we agree with you Klaviyo. This is an awesomely detailed comparison of the Converse and Toms email welcome series.
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