It’s easy to see how having more repeat customers can be the difference between a business scraping by and one that’s flying. Hopefully I’ve been able to validate the importance of investing in customer retention, but where should you start?
Ecommerce products will need to be retired as they become temporarily or permanently unavailable. What should be done with these pages to ensure SEO health and positive UX? Read on to find out best practice!
Social media is a critical part of the content marketing process. Without it, you won’t be heard. But if you do it, you must do it well. But how? We answer these questions and more.
As social media managers, there are times when we run out of ideas. I have been in this situation many times, and I would love to share a few ways I get myself out of that. These strategies help me uncover the social media content that our audience love to engage with and share. Here are the six strategies.
Want to update old blog content to reach a wider audience and grow social media engagement? Here's 7 easy ways to repurpose your best content for social media.
Marketers make, and learn from, mistakes every day - and see them repeated time and time again by competitors, peers, and clients. This free guide is an essential read on how to arm yourself with the knowledge that matters.
ROAS (Return on Ad Spend) allows you to assess the effectiveness of a given ad campaign and is essential in monitoring if you want to lower costs and drive higher conversions.
What goes into valuing a website? If you've ever considered selling your online business, you've likely wondered how much it's worth. This post lays the foundation for what you'll need to know to prepare your selling timeline, build value, make smart cost-cutting decisions, and move forward with the process.
