These days most ecommerce sites have automated order confirmation and abandon cart emails.  However, there are many creative ways to communicate with your customers throughout the purchase cycle. 

Sumo covers 3 drip email flows (with examples!): Pre-purchase, Value Maximization, and Post-Purchase.  Each uses varying levels of segmentation, content, and urgency to maximize engagement and conversion.

A flood of new customers arrive on the heels of a fresh campaign. They buy. You celebrate. You turn up the ad spend and then … Either your ROAS stagnates. Or, it flatlines. It’s a pain nearly everyone in ecommerce knows. That’s why, today — with the help of one of PPC’s most-sought-after experts — we’re taking a nitty-gritty look at how you to increase customer lifetime value. Here’s how you can pay more now to get more (a lot more) later … 

If you search the internet for the "best growth hacks" you're likely to find thousands of listicles touting the various tactics of companies like Dropbox, Gmail, Airbnb, Jet.com, Kissmetrics, etc.

The thing they all have in common is a culture of experimentation.  These companies likely had many strikeouts before they hit that home run.

Good read on the importance of experimentation, how to understand your target audience, and develop experiments that have a higher likelihood of winning.

Choosing the right website color palette takes time and skill as well as a strong understanding of the product or service you’re marketing. But good color choices can have a huge impact on your engagement. Take a look at why selecting the right colors matters and 10 beautiful options.

Here is a longish (but good) recap on social media - an interview with Tara Robertson from Sprout Social.  It boils down to a few main points:

The customer relationship begins with the order confirmation email. It’s an opportunity to invite the buyer into your brand experience. Learn strategies to celebrate the customer's purchase. 

Learn how the Twitter algorithm works, plus 11 tactics you can use to get more organic engagement and land at the top of your followers' timelines.

There's been much talk recently about Google implementing a broad core algorithm update which has now been confirmed. Learn what has changed.

Facebook contests are a great way to increase engagement, but you have to know where to start. In this post you'll find Facebook contest rules, great examples to inspire you and tips on how to develop specific strategies to help your business grow.

Discover how to use Facebook Insights to conduct detailed audience research, and quickly and easily create a buyer persona for free.