Cold traffic can be hard to convert. New visitors don't just become customers the first time they come across your business—you need to earn their trust first. Social proof, however, can facilitate that process. It’s one of the most effective levers an ecommerce business has for building trust, and it has the potential to become even more powerful as you grow.
Anyone in sales knows that, when it comes to sales, cold email is one of the most popular techniques today. But if you want to stand out in your prospects' inbox and get that reply, you’re going to need to put some real effort in and dig below the surface. And that's how.
Many companies are using social listening tools and tactics for customer service. But creative marketers can go way beyond that, using social listening to generate new leads, drive brand awareness and more. Here's how!
The terms “growth hacking” and “marketing” are often used interchangeably - and for good reason. They share the same end goal (to grow a business), and there is plenty of crossover between the tactics that both growth hackers and marketers use. That said, while they’re similar, they’re not the same. A growth hacker’s sole aim is to drive more business, and fast. It’s generally very data-driven and experimental, with tactics quickly getting pushed aside if they fail to get results. In many ways, growth hacking is as much a mindset as it is a set of skills. Marketing is a more holistic practice that’s designed to boost the overall visibility of a brand or product. Driving business is an important part of that, but there’s less pressure on getting results that go up and to the right, right away. Ready to incorporate more growth-oriented tactics into your marketing strategy? Here are 7 growth hacks that you probably haven’t tried yet (but probably should). 1. Get Feedback from
In the age of artificial intelligence, considering a chatbot is just a small piece of the pie when it comes to conversion rate optimization (CRO) and that pie just keeps getting bigger. Discover why in this blog post.
Your current content not drawing people in like you want? You need awareness stage content! Here are 5 types of content to convert the top of your funnel.
There are about 62 email marketing automation tools you can choose from, about a trillion different advertising tools, and at least as many upselling/cross-selling tools.
It just gets confusing and overwhelming after a while, y’know?
That’s why we’ve researched the top eCommerce tools on the market. We found the 20 best by looking at the most reviewed apps on the Shopify App Store.
