You need to run experiments. The one who runs the most experiments wins. BUT - most marketing experiments are done wrong. What's missing is hypothesis driven testing across all inter-business disciplines. Nearly everything we use in our daily lives came about as a direct result of an experiment. The cars we drive,
If your business sells tangible products, you need to have a strong online presence. But with so much competition in the ecommerce space, it can be tough for you to establish your ground. Not only are you competing with local and regional brands, but you also have to deal with international giants such as Amazon and Walmart.
That’s why it’s important for you to focus on every detail of your ecommerce website.
Sales shouldn't be the only thing you celebrate — product page visits are worth a cheer as well. They indicate that someone is well on the way to becoming a customer. They're one of the first steps in the right direction. These visits only happen because of a lot of work — engaging marketing campaigns, strategic pricing, and captivating, high-quality product photos. But all of that effort goes to waste
Why is KlientBoost continually seeking landing page inspiration? Because we're always looking to move up that conversion rate ladder. And we won't just give you examples of how to utilize only one type of element, because we want you to have all the pieces for a high-converting landing page.
If your brand has a presence on Instagram, you need to produce captivating Instagram Stories to engage audiences and keep competitors from taking up too much airspace. We've gathered several Instagram Stories examples from top brands like Nike and Glossier to inspire your next Instagram campaign.
Learn why eCommerce personalization is the most powerful way to instantly double your sales (or more) - and how to get started with a few simple tricks.
In December, we reported that Google increased search snippets to over 300 characters. Unfortunately, it looks like the rules have changed again. According to our new research (May 2018), the limit is back to 155-160 characters. How should SEOs adapt to these changes?
There are already a bazillion resources out there that spell out how to “craft the perfect value proposition.” In fact, the whole concept of “unique value propositions” (UVPs) is — at least at first glance — really Marketing 101 material.
With email automation you can send exactly the right message to your customers or visitors at exactly the right time, helping you to boost your conversions and grow your bottom line. If you want to improve your email marketing strategy, this article on ecommerce email automation is for you.
Turn visitors into loyal readers. Campaign Monitor shows how to personalize email campaigns by optimizing content around customer behavior and preferences.
