It's time for another issue, packed with growth marketing tactics that you can implement today. Enjoy the issue!
Shout-out to our friends at Influence Weekly - a great weekly newsletter that delivers influencer marketing insights to your inbox. We'll be featuring one of their finds today.
Great read found via our friends at Influence Weekly, worth thinking about how to leverage influencers in your industry to create licensed products.
From Influence Weekly: "Pocket.watch, a digital media brand for kids 2-11, has launched pocket.watch Apparel and pocket.watch Toys to create lines of clothes, toys, and collectibles featuring the likenesses of its creator partners including Ryan ToysReview, EvanTube and CaptainSparklez as well as JillianTubeHD and HobbyKidsTV."
Affiliate marketing gets a bad rap thanks to all of the coupon and discount sites out there. The truth is that leveraging high-influence affiliates in your niche can drive extra sales and strengthen your brand's credibility.
Sumo recaps how you can source and pitch these affiliates as well as how to nurture these new customers after they convert.
Growth at scale is a beast. In recent years, a single phrase has promised salvation: “growth hacking.” The question is: Can you growth hack the enterprise? To find out, we asked 17 executives the largest organizations in the world — roughly $276.96 billion in market value — that one question. This is a rare, behind-the-scenes look at how the brightest and biggest minds in business think about growth …
Have you seen or used the new Facebook Live Ads? In this post, we'll take you through how to use Facebook Live Ads as the advertiser and the live streamer, along with best practices, best use cases, and more.
Most ecommerce companies sadly neglect the technical side of SEO. Things like redirect strategies, canonical logic, and robots.txt files are often implemented with haste. Not always glamorous, technical SEO is foundation for a strong organic program.
There is a great message here. Your goal as a marketer and shop owner is to understand your customer. Build your site around your customers' needs even if that means going against "best practices".
Most people obsess over their AdWords keywords. When you aren’t paying for specific keywords, you’re at risk of paying for things you don’t want or need. Here’s why paying for search terms matters and what you can do about it.
