When designing a website, it's important to focus on better understanding the folks who will visit the website. If you haven't allowed user feedback to influence the design and content of your website, then it's probably time you did.

Acquiring your first 100k active users is an art, but a messy one—especially if you don’t have a lot of money to spend on marketing and paid acquisition.

Positive and negative PR campaigns can affect brand equity and identity - learn how to apply positive PR across touchpoints in the RACE customer lifecycle.

Custom Audiences are the crown jewel of Facebook's ad targeting options, but most accounts fail to take advantage of their potential. These three strategies will make your Custom Audiences hugely effective so you get better results for lower costs.

What if I told you that LinkedIn, a social media platform that is now 14 years old, is the next big opportunity for marketers and brands?

In a nutshell, it’s better to send small, segmented email campaigns than large, untargeted ones. Here are 35 ways to segment and personalize emails.

An in-depth guide on how to use Google Analytics to do advanced remarketing using Adwords and GA.

This guide walks you through a 12-month eCommerce marketing plan you can use to successfully grow your business. Each month contains actionable and tactical strategies that you’ll be able to refer to again and again throughout the year.