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Dec 13 2017

Growth.email #52: Tripwire marketing, video, conversion optimization and more

This week's 10 best growth marketing articles
See below for great reading on growth marketing tactics that you can start to implement today. Enjoy the issue! - Miles.

This issue proudly brought to you by Briefcase by Appsumo.

Discover what it takes to build lead nurturing emails that convert opportunities and customers. Find best practices for nurture campaign and email examples.
Traffic is good, but conversations are better. Our SaaS website converts organic visits at 10%. Check out these growth tips for an actionable advice.
Regardless of your industry, videos can do wonders for your company. Well, more than half of marketing experts across the globe say that videos yield the highest ROI compared to other types of content.

In 2015, 9-figure apparel retailer Karmaloop.com filed for bankruptcy. The company had been bleeding cash, losing six figures per month. That summer a VC firm put the writer in as CMO. These are the lessons.

A/B tests provide more than statistical validation of one execution over another. They can and should impact how your team prioritizes projects. 
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The SparkReaction team never thought they would benefit from sponsoring a booth at a conference - here's why they were wrong.
What users do during this first experience will define whether they stick around or not. This is why the first few seconds of your product experience are decisive.
What are the different options available? Which ones work best in which circumstances? What value should they have? And what are the roles of rewards and incentives in the first place? Well, here's everything we know. And, now, you do too!
Here is a case study by David Peralta, on how he’s been able to land interviews with 60% of the experts he’s reached out to.

From food brands to media companies, here are some of the best ways businesses have deployed the 280 character tweets.
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Miles, growth.email · Great Digital, PO Box 3093 · Belmont East WA 6104 · Australia
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