A 3-Step Guide to Media and Influencer Outreach Targeting, Inspired by 1,300 Publishers

57% of top-tier publishers receive between 50-500 pitches per week, and writes 5 stories a week; the odds of getting it open let alone covered seems out of reach. 

Optimize Your Site for Conversions: Deconstructing Strategies that Work

This post clearly explains seven conversion rate optimization (CRO) tips for designing highly effective landing pages, that convert.

Excel template for cohort analyses in SaaS

The idea is that you have to enter only a small amount of data and everything else is calculated automatically. You’ll have to type (or import) is your basic cohort data.

The Subterranean Foundations of Any Good Content Marketing Strategy

Robert Bruce reveals "subterranean" content marketing lessons that might make all the difference in the visible strategy you employ out there in the world.

4 of the Best Growth Hacking Experiments to Try in 2017

Uncover the best practices of growth hacking experiments, and how four real growth marketers have done them successfully.

SendView - Email Marketing Competitor Analysis [Sponsor]

SendView email addresses look normal, but instead of emails going to your inbox they're parsed into dashboards of analytics. Use them to sign up for other companies' lists to get insights into how they send. (Sponsored)

What's your viral loop? Understanding the engine of adoption.

What’s a “viral loop?” A term I’ve heard tossed around frequently in real life, but not in the blogosphere is the term “viral loop.” This article by Andrew Chen explains.

Cheap data: You are about to get so much better at marketing

As data becomes ever more abundant and cheaper, columnist Brian Massey takes a look at what marketers stand to gain from the trend and what we can expect to see in 2017.

The Email Marketing Psychology Crash Course

This guide by SumoMe, will show you how to use marketing psychology in your email marketing for email list growth, clickthroughs, and ultimately sales. 

How to Capture Attention in a Cluttered World

There are 9 stimuli that capture attention automatically. This article describes those stimuli (and the underlying neuroscience), to help you get attention among the chaos.

27 Growth hacking tools you should use in 2017

Abdul Hafez takes you through 27 tools, covering Analytics, Email Marketing, Customer Messaging, Lead Generation, Surveys, Content Marketing and PR & Articles.